Mission
Natrol is driven to offer the most desired brands of nutritional products by “Nourishing the Potential of Mind and Body.”^sm

Founded in 1980, Natrol has established itself as a global leader in the dietary supplement industry. Natrol manufactures and distributes premium-quality nutritional supplements, herbal teas and sports nutrition products under the Natrol®, MRI, Prolab®, Laci Le Beau®, Promensil®, Trinovin®, NuHair® and Shen Min® brands. Natrol markets approximately 50 product categories with more than 500 stock-keeping units (SKU's) designed to meet a wide range of consumer needs. The products are available in thousands of retail drug, health food and mass market stores, as well as gyms, catalogs and the Internet. Our innovative formulas are backed by science and the latest research to ensure that our products help customers achieve optimal health and well-being.

All Natrol products are based on “Quality Uncompromised®”— a philosophy that encompasses everything we do, from product development in our state-of-the-art quality assurance laboratory to the manufacturing practices we follow. Our high standards have consistently earned us an “A” rating from the Natural Products Association (formerly National Nutritional Foods Association) — a designation achieved by fewer than 10% of the nation‘s nutrition companies. Almost all Natrol products are regulated by the 1994 Dietary Supplement Health and Education Act.

Natrol also provides unique nutraceutical ingredients and contract manufacturing services to a variety of nutritional product manufacturers through its Essentially Pure Ingredients® (EPI) Division.